How Rich Kleiman Built an Enterprise With NBA Superstar Kevin Durant
In today’s episode of The Speed of Culture Podcast, Matt Britton talks to Kleiman about his motivation behind building a multifaceted enterprise—as well as some fast-growing industries, products and trends.
If Rich Kleiman is sure of anything, it’s that what people call “overnight success” is made through hard work and determination
Also, it’s essential to always stay true to yourself if you want to build something valuable. That’s what he did in coming up with the vision of something more than a business. He started creating a brand around media, sports and investments, which helped him discover the value behind the creator economy and fast-growing trends everyone should learn.
His entertainment career began as a producer and music supervisor for almost a decade, working at Radical Media. He then worked at Jay-Z’s Roc Nation, first as a music manager and then as vp of Roc Nation Sports. Looking to bring more value to his business, Kleiman started 35V and Boardroom by partnering with NBA superstar Kevin Durant.
Key Highlights:
-
Staying True to Yourself — The determining factor of success is sticking to who you are over time—and eventually, it will pay off.
-
Making Life-Changing Business Decisions — In March 2020, Kleiman realized his business could fail. So he was determined to build an enterprise with Boardroom and 35V.
-
The Fastest Growing Industry — The creator economy will continue to grow because of the evolution of technology and the openness and accountability of Web3. Kleiman believes there will be a reliance on a community that’s in demand and dedicated solely to the creator’s voice.
-
Combining the Physical and Digital — Kleiman thinks that NFTs and the metaverse will be the next fastest-growing trends in the digital space because they bring more value to creators, build a specific dynamic between physical and digital, and offer exclusive assets and experiences.