The Future of Marketing In Web3 & The Metaverse With CoinDesk CMO Jennifer Stranzl
In the latest episode of The Speed of Culture podcast, Jennifer Stranzl, CMO at CoinDesk, joins Suzy Founder and CEO Matt Britton to discuss how Web3, NFTs and cryptocurrencies will revolutionize the world as we know it, and her role in leading CoinDesk to success.
Stranzl studied brain and cognitive science at MIT, worked in investment banking at Goldman Sachs, and went on to marketing leadership roles in CPG at P&G and L’Oreal, digital media and ecommerce at startups, retail, Dow Jones and The Wall Street Journal Online. She holds an MBA from Harvard and is now the CMO of CoinDesk, the world’s most influential platform for media, events and data specializing in bitcoin, blockchain, Web3 and other digital asset-related news.
There, Stranzl’s goal is to drive blockchain and Web3 technologies forward to a b-to-b audience and to mass adoption.
In this episode, Stranzl talks about how CoinDesk markets its services to both traditional finance people and the mass consumer in order to increase global awareness and speed up the mass adoption of cryptocurrencies and blockchain technology.
Key Takeaways
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06:10 – 07:02 – What is CoinDesk? – CoinDesk is a media platform business and index in blockchain data. The media platform is a business that, technically, is a news site. It has podcasts, a TV station that plays on the website and on YouTube, and newsletters. CoinDesk also runs the most influential crypto and Web3 event in the industry called Consensus.
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17:15 – 18:27 – How Jennifer Keeps a Finger on the Pulse of Crypto and Blockchain – Stranzl reads CoinDesk every day, listens to its podcasts and watches its TV channel. She also keeps up with other podcasts. She looks at all top-tier media and what they’re doing in the crypto and blockchain space and attends competitive events because she has to understand what’s going on in other realms.
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18:27 – 23:50 – How Big are Crypto and Blockchain Going to Be? – When Stranzl looked at venture funding in the cryptocurrency and blockchain space over the last five years, she noticed more than 60 billion were invested in just the last two years, an enormous amount of funding. She thinks that the use cases are starting to emerge and that they are important trends to watch. As a marketer, she is fascinated about how these technologies can be used to build communities and fan bases, how they can be used as a way for visual artists to get paid the same way musicians are with digital rights, how these technologies can create loyalty and rewards programs, and how they can help brands build a closer relationship with consumers and fans.