The Blueprint of HP's Marketing Strategy: Insights from John Koller, Global CMO of Print Digital Subscriptions at HP
In a recent episode of The Speed of Culture podcast, John Koller, Global CMO of Print Digital Subscriptions at HP, discusses the evolving landscape of marketing. With a diverse background in sports, gaming, and tech, John shares how HP is navigating the decline in traditional printing by leveraging its brand strength and exploring new opportunities in subscriptions and digital services. Discover how HP is using advanced technologies like AI to enhance marketing strategies and improve customer experiences. Learn about the future of HP's marketing efforts and the trends shaping the industry.
The Evolution of Automotive Marketing: Insights from Allyson Witherspoon, CMO of Nissan
In a recent episode of The Speed of Culture podcast, Allyson Witherspoon, CMO of Nissan, discusses the evolving landscape of automotive marketing. She highlights the shift towards consumer-centric design, the transformative role of technology in vehicles, and the impact of digital transformation on marketing strategies. Allyson shares how Nissan is leveraging advanced technologies like AI and focusing on personalized, contextual marketing to meet the changing needs of consumers. Discover how Nissan is navigating the future of mobility and setting new standards in the automotive industry.
Navigating the Future of Digital Experiences: Insights from Don McGuire, CMO of Qualcomm
In a recent episode of The Speed of Culture podcast, Don McGuire, CMO of Qualcomm, discusses the transformative role of AI, the resurgence of the PC market, and Qualcomm’s strategic focus on automotive technology. Highlighting the shift from hardware to software-driven innovations, Don shares how Qualcomm is leveraging AI across various devices and emphasizes the importance of ethical AI and collaborative governance. Discover how Qualcomm is building a community around its Snapdragon brand and driving the future of digital experiences. Learn more about the evolving tech landscape and Qualcomm’s innovative strategies.
Verizon Value’s Cheryl Gresham: Embracing Curiosity and Innovation in Marketing
In the latest episode of The Speed of Culture podcast, Matt Britton, CEO of Suzy, interviews Cheryl Gresham, CMO and VP of Marketing at Verizon Value. Cheryl shares her journey from working in advertising agencies to leading brand marketing for iconic companies like Taco Bell, Google, and TikTok. She emphasizes the importance of curiosity, continuous learning, and innovation in driving success. Discover how Cheryl navigates the fast-paced tech landscape and leads Verizon Value's marketing strategy. Tune in to gain valuable insights for aspiring marketers and industry professionals.
The Power of Brand with Adrienne Lofton, Vice President of Global Consumer Marketing at Google
In today’s episode of The Speed of Culture podcast, we sat down with Adrienne Lofton, vp of global consumer marketing at Google, to discuss her career journey and the power of brand in marketing. She also shares Google’s innovative culture, the fast-paced nature of the tech industry, and the importance of diversity and inclusion in the workplace.
LG Ad Solutions CMO Tony Marlow on the marketing benefits of the move from traditional to connected TV
In this episode of The Speed of Culture podcast, Tony Marlow, chief marketing officer at LG Ad Solutions, joins Suzy founder and CEO Matt Britton to discuss the “big shift” from traditional television to connected TV, and from subscription to ad-supported models.
Roku's New Full-Funnel Approach & The Role Of Advertising And Streaming With Dan Robbins, VP of Marketing & Partner Solutions.
On the latest episode of The Speed of Culture podcast, Dan Robbins, VP of Marketing and Partner Solutions at Roku, joins Suzy founder and CEO Matt Britton to discuss the rise of TV streaming services, the role of advertising in streaming, and how Roku boosts ecommerce through its partnership with Walmart.
The Future of 5G With T-Mobile's President Of Marketing, Innovation & Experience Mike Katz
On the latest episode of The Speed of Culture podcast, Mike Katz, president of marketing, innovation and experience at T-Mobile, joins Suzy founder and CEO Matt Britton to discuss T-Mobile’s latest marketing achievements and goals for 2023.
How YouTube Drives the Creator Economy With Adam Stewart, Vice President of Sales at Google and YouTube
On today’s episode of The Speed of Culture, vice president of sales at Google and YouTube Adam Stewart, joins our host Suzy founder and CEO Matt Britton. They discuss YouTube and Google’s role in the creator economy and what opportunities it brings creators, advertisers, merchants and users.
How Creativity Drives Marketing Execution With Intuit Mailchimp's CMO Michelle Taite
In the latest episode of The Speed of Culture podcast, Intuit Mailchimp CMO Michelle Taite joins Suzy founder and CEO Matt Britton to discuss what makes Intuit MailChimp unique, how to create a fantastic brand experience, and how to build an authentic and thriving community.
Why Authenticity Is King in the Marketplace With StockX CMO Deena Bahri
In today’s episode of The Speed of Culture, Matt Britton talks to Deena Bahri, CMO at StockX, about the unique shift in buying attitudes for cultural consumer products.
How Rich Kleiman Built an Enterprise With NBA Superstar Kevin Durant
In today’s episode of The Speed of Culture Podcast, Matt Britton talks to Kleiman about his motivation behind building a multifaceted enterprise—as well as some fast-growing industries, products and trends.
TikTok’s Sofia Hernandez On Why Comunity Commerce Is The Future
In today’s inaugural episode of The Speed of Culture, a part of the Adweek Podcast Network, Suzy founder and CEO Matt Britton talks with Sofia Hernandez, Global Head of Business Marketing at TikTok about her own personal journey and how that factors into the global phenomenon that is TikTok. Sofia shares why her love of people and mentorship is the very foundation of her success.