Discover how Monica McGurk, CEO of Tropicana Brand Group’s North American business unit, balances tradition and innovation to keep the beloved orange juice brand culturally relevant and ahead of market trends. In this insightful blog post, learn about Monica’s journey from a family farm to leading Tropicana, her strategies for sustaining innovation, and the importance of empathy and storytelling in leadership. Explore Tropicana’s approach to product and packaging innovation, and gain valuable takeaways for aspiring leaders.

In a recent episode of The Speed of Culture podcast, Patrick O'Toole, Chief Marketing Officer of Burger King, shares how the iconic brand is leveraging AI to enhance customer engagement. Discussing the innovative "Million Dollar Whopper Contest," O'Toole highlights how AI technology allows consumers to create and visualize their unique Whopper creations, boosting brand interaction. He also reflects on his extensive experience at PepsiCo and the importance of integrating digital transformation into core marketing strategies. For brands aiming to stay ahead in the digital age, O'Toole’s insights provide valuable guidance on utilizing AI, personalization, and data-driven marketing to drive growth and customer satisfaction.

Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett’s focus on transparency in the food industry, the power of sports in driving brand awareness, the importance of growth and consumer-centricity in marketing.

In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.

Hassan joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to dive deep into how the evolution of technology has changed his role as a marketer over time, how data actually allows marketers to leverage a more human approach, and how to create a relatable and meaningful brand.