The Golden Age of Marketing: Insights from Vineet Mehra, CMO at Chime
In the latest episode of "The Speed of Culture" podcast, Matt Britton, CEO of Suzy, chats with Vineet Mehra, Chief Marketing Officer at Chime and one of Forbes' Top 50 Entrepreneurial CMOs. Dive into the golden age of marketing, where real-time customer insights, AI, and advanced measurement tools are revolutionizing the industry. Discover how Vineet transitioned from traditional CPG companies to tech startups, the importance of balancing brand building with direct response, and Chime's innovative approach to financial services. Learn why now is the best time to be a marketer and how to thrive in this dynamic landscape.
From Everest to Fashion: CMO Sophie Bambuck's Vision for The North Face on the Speed of Culture Podcast
Discover the future of outdoor apparel in this engaging episode of the "Speed of Culture" podcast with Matt Britton. Join Sophie Bambuck, CMO of The North Face, as she shares insights on brand authenticity, innovation, and consumer engagement. Learn how The North Face blends performance and style, the role of athlete testing, and the importance of understanding consumer mindsets. Get inspired by Bambuck's journey from Nike to The North Face and her strategic vision for the brand's future.