Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
In the latest episode of The Speed of Culture podcast, Linda Lee joins Suzy founder and CEO Matt Britton to discuss her unconventional path from engineering to marketing, her invaluable experiences at Procter & Gamble and General Mills, and her deep insights into what it takes to solve complex problems and thrive in the fast-paced world of marketing.
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Barstool Sports has managed to successfully preserve and nurture its distinctive cultural DNA. At the forefront of this remarkable journey is Erika Ayers, CEO of Barstool Sports, who joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture to unveil the game-changing elements of a successful company expansion and shed light on the dynamic transformations within the media landscape.
Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven
In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
In this insightful podcast episode, Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, shares her journey from the advertising world to the digital banking realm. She provides an in-depth view of the transition of Ally Financial to a digital bank and the subsequent shifts in consumer behavior due to the launch of the iPhone and the COVID pandemic. The episode also delves into the intersection of gaming and financial literacy, exploring the potential of payment models and consumer behavior in esports. Furthermore, it explores the significant changes in NCAA athlete sponsorships and their anticipated impact on college athletics. Key discussions include monetizing Animal Crossing, building digital banks, and exploring the future of finance, gaming, and sports.
Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start
In this enlightening episode, we dive into the riveting career journey of Lara Balazs, the Chief Marketing Officer at Intuit. Lara shares valuable insights drawn from her experiences at prestigious brands like GAP, Nike, Visa, and Amazon, culminating in her current role at Into It. The discussion delves into her innovative strategies in tackling recessions, the evolving landscape of branding, and the importance of seizing initiative in the face of elusive opportunities. As a high-ranking female executive, Lara sheds light on her career transition, her unique approach to balancing various roles, and her thoughts on the future impact of generative AI and blockchain in marketing. Listen in for an inspiring masterclass in marketing, leadership, and overcoming adversity.