As the first generation to grow up with the Internet in the household, Millennials are now slowly starting to enter the C-suite and bringing their ideals along with them. This means your B to B buyers are becoming Millennials, as well as your high net worth investors.

Looking ahead into the 20s (only a year away!) we will start to see the form factor now known as a mobile phone start to evolve. In fact I believe your AirPods will look more like the future phone than your phone itself. Where do you see the phone headed into the future?

As our economy continues to evolve heading into 2020 it’s clear that in order for brands to be successful, consumers need to be targeted at either the high end or low end.

This undeniable shift is altering how the new consumer is spending their time and their money. It's clear to many that prospects for job offers, friendships, and relationships are directly impacted by one's online persona.

Gen X's BMW = Gen Y's Coachella

Don’t be caught in the middle. Pick a side by targeting consumers on the value side or the luxury side.

When I started my agency Mr. Youth fresh out of college I used to pick up my office phone when it rang(which was at the foot of my bed), change my voice, and act like I was the office admin.

I would tell the caller to hold on while I went to get “Matt,” and then 30 seconds later of me just staring at my phone, I would pick up the phone as myself and start the call. I grew that agency until it was acquired although at one point during the 2008 financial crisis, I was a few days from shutting down the entire company and had to put the entire payroll on my credit card.

I’m often asked, “How do you start?”… so I thought I’d share this…