My Adidas: The Original Collision Between Hip Hop & Madison Avenue

Every meaningful movement in business usually has an origin which is seeded from an authentic place. Over time the masses flood in and the original concept becomes a caricature of itself and the story gets lost over time.

Before there were Instagram models and hip hop moguls with their own Vodka brands there were artists like Run DMC who wrote songs like "My Adidas" about products they actually loved... not just so they can bag a sneaker deal.

In fact, it was Adidas who actually had to track down Run DMC to initiate discussions back in 1986 (yellow pages?) for what would end up being a $1 Million endorsement deal (a mind-blowing figure back then).

Let's continue to support the innovators coming from a place of passion in 2019.