The world is on the verge of a transformation unlike anything we’ve witnessed before. For the first time in history, a generation is growing up as true “AI-natives”—children who have never known life without artificial intelligence integrated into every aspect of their lives. As I discussed on my recent AIM Northwest appearance on Portland’s KATU TV, Generation Alpha’s upbringing, relationships, and outlook on the future will be shaped by artificial intelligence in ways that are only now coming into focus.

Artificial intelligence has moved out of the realm of science fiction and into the daily lives of millions of Americans. On June 25th, 2025, Matt Britton—AI expert, bestselling author of “Generation AI,” appeared on NBC News to discuss how AI is fundamentally changing the workplace, what jobs are most at risk, and how both adults and parents can future-proof themselves and their families in an era of constant technological evolution.

I is no longer just a tech trend—it’s reshaping careers, parenting, and culture at large. In this blog, Matt Britton breaks down on NBC News NOW why the fear of job loss and the challenge of raising kids in an AI-powered world have become household conversations, and what we must do to adapt. Based on his book Generation AI, this is your guide to navigating the future of work, education, and consumer behavior