Join us in this compelling episode of the Marketers Debrief podcast, where we delve into the future of consumer engagement with marketing expert Matt Britton. Discover how the landscape is shifting from long-form content to the bite-sized, snackable media that audiences crave today. Learn about the transformative role of artificial intelligence in crafting personalized consumer experiences and how tools like Gong are revolutionizing B2B strategies by analyzing customer conversations for market insights. Matt Britton shares his expertise on the importance of building genuine emotional connections with consumers, focusing on delivering true value beyond storytelling.

In our conversation, we explore the cultural shift required within organizations to embrace AI, empowering teams to drive SEO, advertising, and product development. We also discuss the rising influence of Gen Z as decision-makers and the strategic flexibility needed in marketing budgets to link efforts directly to business outcomes. As CFOs increasingly evaluate marketing's impact on profitability, understanding these dynamics is crucial for securing vital resources. Don't miss this insightful discussion that offers a fresh perspective on navigating the evolving marketing landscape with AI and creativity at the forefront.

Dive into the heart of the AI revolution with Gen Z at its forefront. Understand how the newest generation is not just adapting, but pioneering the AI era, reshaping industries and defining the future of tech

Unlock the potential of AI and machine learning with our comprehensive blog on the future of these groundbreaking technologies. Discover how AI and ML are revolutionizing healthcare, finance, and manufacturing, empowering businesses to make data-driven decisions and streamline operations. Explore the ethical considerations and the immense possibilities that lie ahead. Join us on this exciting journey and stay ahead in the world of AI and ML.

As Gen Z begins to enter the workforce, they are faced with a rapidly changing landscape due to the rise of artificial intelligence (AI). Many traditional career paths are being disrupted, and new opportunities are emerging that require different skill sets and ways of thinking.

In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:

• Am I value OR am I luxury?

• Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?

When I was just starting out with my agency back in 2002 there was one cold February morning when I had hopped on a 5am flight for my first big meeting with a major CPG in the Midwest. After 100 emails and cold calls it was finally on….

With tools like YouTube, Gen Z is gaining brand preferences and buying sophistication at an early age giving the kids in the household more buying influence that at any other point in history.