What does it take to steward one of America’s most beloved—and scrutinized—brands through an era of cultural transformation? That’s the question I tackled with Tim Ellis, Executive Vice President and Chief Marketing Officer of the National Football League, during a live episode of The Speed of Culture podcast at the POSSIBLE Conference in Miami.

Discover how AI is reshaping the workforce, family life, and personal growth through insights from Billy Bush's interview with Matt Britton on Hot Mics. Matt Britton, AI expert and author of Generation AI, shares actionable strategies on future-proofing your career, creatively integrating AI into daily life, and navigating parenting challenges in an AI-driven world. Embrace AI not just as technology, but as a powerful tool to enhance personal and professional success.

Artificial intelligence has moved out of the realm of science fiction and into the daily lives of millions of Americans. On June 25th, 2025, Matt Britton—AI expert, bestselling author of “Generation AI,” appeared on NBC News to discuss how AI is fundamentally changing the workplace, what jobs are most at risk, and how both adults and parents can future-proof themselves and their families in an era of constant technological evolution.

“We’re not preparing kids for the future. They’re already living in it.”

That was one of the core ideas I shared on CNN This Morning while discussing my new book, Generation AI, and how this rapidly emerging technology is reshaping everything we thought we knew about parenting, education, work, and culture.

The message is simple: if you still think of AI as a trend—you’re already behind. For Generation Alpha, it’s their baseline. They’re growing up fluent in machine intelligence the way Millennials grew up fluent in the Internet.

Artificial Intelligence is changing everything — from how we shop, to how we socialize, to how we form brand preferences.

According to a recent Salesforce study, 73% of consumers now expect brands to understand their unique needs and expectations. That number is growing fast.

If you’re not evolving your thinking alongside your customers, you’re already behind.

It’s no longer about simply asking what people want —
It’s about predicting it, personalizing it, and delivering it instantly.

Today, AI is everywhere — from the workplace to the home — yet many still view it as an overwhelming or even intimidating force. Matt makes it clear: AI isn't just another technology advancement like smartphones or social media — it's a complete redefinition of how humans will work, communicate, and create. Its transformative power is unlike anything society has seen before.

Join us in this compelling episode of the Marketers Debrief podcast, where we delve into the future of consumer engagement with marketing expert Matt Britton. Discover how the landscape is shifting from long-form content to the bite-sized, snackable media that audiences crave today. Learn about the transformative role of artificial intelligence in crafting personalized consumer experiences and how tools like Gong are revolutionizing B2B strategies by analyzing customer conversations for market insights. Matt Britton shares his expertise on the importance of building genuine emotional connections with consumers, focusing on delivering true value beyond storytelling.

In our conversation, we explore the cultural shift required within organizations to embrace AI, empowering teams to drive SEO, advertising, and product development. We also discuss the rising influence of Gen Z as decision-makers and the strategic flexibility needed in marketing budgets to link efforts directly to business outcomes. As CFOs increasingly evaluate marketing's impact on profitability, understanding these dynamics is crucial for securing vital resources. Don't miss this insightful discussion that offers a fresh perspective on navigating the evolving marketing landscape with AI and creativity at the forefront.

Dive into the heart of the AI revolution with Gen Z at its forefront. Understand how the newest generation is not just adapting, but pioneering the AI era, reshaping industries and defining the future of tech

Unlock the potential of AI and machine learning with our comprehensive blog on the future of these groundbreaking technologies. Discover how AI and ML are revolutionizing healthcare, finance, and manufacturing, empowering businesses to make data-driven decisions and streamline operations. Explore the ethical considerations and the immense possibilities that lie ahead. Join us on this exciting journey and stay ahead in the world of AI and ML.

As Gen Z begins to enter the workforce, they are faced with a rapidly changing landscape due to the rise of artificial intelligence (AI). Many traditional career paths are being disrupted, and new opportunities are emerging that require different skill sets and ways of thinking.

In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:

• Am I value OR am I luxury?

• Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?

When I was just starting out with my agency back in 2002 there was one cold February morning when I had hopped on a 5am flight for my first big meeting with a major CPG in the Midwest. After 100 emails and cold calls it was finally on….

With tools like YouTube, Gen Z is gaining brand preferences and buying sophistication at an early age giving the kids in the household more buying influence that at any other point in history.