Navigating the Fast-Paced Evolution of Consumer Expectations Wit Nissan’s Global CMO Allyson Witherspoon
The automotive industry is evolving due to changing consumer expectations, necessitating quicker R&D cycles and software-defined vehicles for swift updates. Brands must prioritize consumer needs, balancing in-house software development with partnerships for superior user experiences. Personalized communication, dealership data management, and adapting to consumer trends are critical for maintaining relevance and loyalty.
How Cadillac Wins at Brand Marketing With CMO Melissa Grady Dias
The auto industry is famous for relying on history and tradition. But in today’s world, that alone might not be enough to appeal to new generations and thrive as a business. For that reason, iconic brands like Cadillac put in a lot of effort to take that nostalgia and power from the past and propel it into the future. To understand what the company is doing to drive those efforts, we invited Melissa Grady Dias, the chief marketing officer at Cadillac.