Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
PepsiCo and Frito-Lay prioritize consumer-centric operations. In an interview with Brett O’Brien, CMO of Frito-Lay North America, the focus on transparency, sports marketing, and evolving brand storytelling is highlighted. O’Brien's expertise in marketing iconic brands like Lay’s, Cheetos, and Gatorade is evident. The podcast also delves into Frito-Lay's approach in leveraging global events to engage consumers.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial, shared insights into the future of digital banking. Ally's journey from traditional to digital banking coincided with the rise of the iPhone, attracting both tech-savvy youth and sophisticated older customers. Andrea discussed leveraging gaming for financial education and influencing college athletics. Despite challenges, Ally has excelled, serving 11 million customers with $138 billion in retail deposits.
Redefining Consumer Engagement and Brand Building with Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo
Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss the growth of AI and Web3, the evolution of content creation, and how context matters now more than ever.
Dustin Godsey, CMO at The Milwaukee Bucks on developing a successful, global brand
In this episode of the Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Godsey, chief marketing officer at the Milwaukee Bucks to discuss how the Milwaukee Bucks built a championship culture and mentality that led the team to the 2021 NBA triumph and helped develop a successful, global brand.
The Future of 5G With T-Mobile's President Of Marketing, Innovation & Experience Mike Katz
On the latest episode of The Speed of Culture podcast, Mike Katz, president of marketing, innovation and experience at T-Mobile, joins Suzy founder and CEO Matt Britton to discuss T-Mobile’s latest marketing achievements and goals for 2023.
How Budweiser Builds Community and Relevance by Tapping Into Passion Points With Todd Allen, Budweiser’s VP Of Global Marketing
In today’s Episode of The Speed of Culture, Todd Allen, vice president of global marketing at Budweiser, joins Suzy founder and CEO Matt Britton to discuss leading brand marketing initiatives on a global scale. Budweiser launched one of its largest campaigns yet as a global partner of the FIFA World Cup.
How Rich Kleiman Built an Enterprise With NBA Superstar Kevin Durant
In today’s episode of The Speed of Culture Podcast, Matt Britton talks to Kleiman about his motivation behind building a multifaceted enterprise—as well as some fast-growing industries, products and trends.