The Importance of Building Long-Lasting Customer Relationships: Insights from UPS CMO Kevin Warren

In a recent episode of The Speed of Culture podcast, Kevin Warren, EVP and Chief Marketing & Customer Experience Officer at UPS, shares invaluable insights on fostering long-lasting customer relationships. Kevin emphasizes meeting customers where they are and shifting from transactional to relational sales to drive higher margins and customer satisfaction. Learn how a customer-centric approach, continuous innovation, and a commitment to diversity and inclusion can transform your business. Listen now for actionable strategies to thrive in today's dynamic market.