Discover how Monica McGurk, CEO of Tropicana Brand Group’s North American business unit, balances tradition and innovation to keep the beloved orange juice brand culturally relevant and ahead of market trends. In this insightful blog post, learn about Monica’s journey from a family farm to leading Tropicana, her strategies for sustaining innovation, and the importance of empathy and storytelling in leadership. Explore Tropicana’s approach to product and packaging innovation, and gain valuable takeaways for aspiring leaders.

In the latest episode of The Speed of Culture podcast, Matt Britton, CEO of Suzy, interviews David Lester, co-founder of OLIPOP. David shares his journey from working at Diageo to launching OLIPOP, a healthy soda brand. He discusses the challenges of transitioning from a corporate environment to a startup, the importance of authenticity, and how OLIPOP quickly gained market traction. Learn how OLIPOP combines nostalgic flavors with health benefits and what’s next for the brand. Discover key insights for aspiring entrepreneurs and brand strategists in this inspiring episode. Tune in for more on staying ahead in the fast-paced consumer landscape.

Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss the growth of AI and Web3, the evolution of content creation, and how context matters now more than ever.

In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ.