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Berkshire Hathaway Home Serices

AI and Real Estate: How Artificial Intelligence Is Transforming the Industry in 2026

Real Estate
March 24, 2026
Nashville TN
Berkshire Hathaway Home Serices

The real estate industry is at an inflection point. With 82% of agents already using AI tools and the market for AI in real estate projected to reach $1.3 trillion by 2030, the question is no longer whether AI will transform how properties are bought, sold, and marketed. The question is who will adapt fast enough to capture the upside. At the Berkshire Hathaway HomeServices national conference in Nashville, Matt Britton laid out a roadmap for real estate professionals: why the knowledge economy is ending, how answer engine optimization is replacing Google as the front door of the internet, and why the agents who build with AI rather than just chat with it will separate themselves from the pack in ways the industry has never seen.

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AI and Real Estate: How Artificial Intelligence Is Transforming the Industry in 2026

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AI and Real Estate: How Artificial Intelligence Is Transforming the Industry in 2026

About This Session

The real estate industry is at an inflection point. With 82% of agents already using AI tools and the market for AI in real estate projected to reach $1.3 trillion by 2030, the question is no longer whether AI will transform how properties are bought, sold, and marketed. The question is who will adapt fast enough to capture the upside. At the Berkshire Hathaway HomeServices national conference in Nashville, Matt Britton laid out a roadmap for real estate professionals: why the knowledge economy is ending, how answer engine optimization is replacing Google as the front door of the internet, and why the agents who build with AI rather than just chat with it will separate themselves from the pack in ways the industry has never seen.

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