Instagram Killed The Television Star
Live From Social Media Week New York NY. | March 2017
Watch as Matt delivers a groundbreaking Social Media Week presentation on the origins of the television industry and how it been transformed by reality TV, social media, and streaming video and what it means for televisions future.
Join us as we delve into the evolution of branding and advertising, particularly in the context of the selfie revolution and the rise of social media platforms like Twitter.
Discover how the 2013 Super Bowl blackout gave brands like Oreo the chance to create viral content, and how the selfie phenomenon transformed the way people use cameras and the advertising industry as a whole. We'll even break down the impact of Ellen DeGeneres' famous Oscar selfie on popular culture.
Finally, we'll explore the future of advertising and content, highlighting the differences between the two and how TV and social media have come full circle. Learn about the impact of platforms like Snapchat and Instagram Live on content creation and consumption, allowing people to be more genuine and authentic in their storytelling. We'll also touch on the future of TV advertising, envisioning a world where brands can programmatically buy ads tailored to individual preferences, and contemplate the potential disruption and opportunities that await the advertising industry.
Don't miss out on this fascinating journey through the world of television and advertising!
1. 📺 The rise of television brought about a golden era of sitcoms and reality TV, paving the way for influencer culture today.
2. 📱 The mobile state of social shock occurred from 2009 to 2013 due to the rapid growth of Twitter, Facebook, and iPhone, changing consumer habits and leaving advertisers unsure of how to react.
3. 💻 The Kardashians built a multimillion-dollar brand through social media, while Snapchat's one-to-many format attracted younger users away from Facebook.
4. 📱 DJ Khaled’s phone miraculously doesn't die after getting lost on a jet ski in Miami, while social media platforms like Snapchat and Instagram Live allow individuals to build their own star power and potentially earn large sums of money.
5. 📺 Apple TV combines TV and computer into one screen, with a better user experience and voice commands, but ads cannot be fast-forwarded.
6. 📺 TV networks are becoming obsolete as individuals and YouTube stars create their own content and highly interactive apps dominate, with targeted advertising based on individual preferences and behaviors.
7. 💻 The future of TV is dominated by ecosystem players like Apple, Google, and Microsoft, with handwriting and typing becoming obsolete and voice recognition technology becoming the ultimate input for communication.
8. 🎤 Voice technology is the future of media, offering huge potential for innovation and profit.
Highlights: 0:04:18 - The Reality TV Revolution (93 Seconds) 0:08:49 - Reality TV's Rise and Fall (48 Seconds) 0:14:00 - Oreo's Super Bowl Serendipity (132 Seconds) 0:25:17 - Social Media's Evolution and Power (84 Seconds) 0:39:20 - The Future of TV (122 Seconds) 0:44:54 - The Future of Amazon and Netflix (59 Seconds)
See coverage on the talk by Campaign Magazine
