Navigating the Millennial World: Shifts in Power, Work, and Entertainment
Live From Sydney Australia. august 2017.
Matt gave his first talk ever in Australia during a keynote to an audience of global marketers at the ADMA GLOBAL FORUM .
From the impact of urbanization and gentrification to the changing business and education landscape, Matt discusses how companies must adapt to stay relevant in the age of millennials. We also delve into the future of work and technology, with an eye on the gig economy, collaborative workspaces like WeWork, and the transformative potential of voice technology.
The Millennial generation is leaving a powerful legacy in many aspects of life, from decision-making processes to power dynamics within businesses. Here are 10 key learnings from his recent keynote presentation.
1. The New Status Symbol: Experiences are the new social currency, replacing material possessions. Millennials are more interested in sharing experiences on social media than showcasing material possessions, making the "status update" the new status symbol.
2. Urbanization and Gentrification: Creative and tech-savvy millennials are driving changes in urban environments, leading to the displacement of blue-collar workers to the suburbs and a shift in consumer behaviors.
3. The Changing Business Landscape: Companies must adapt to stay relevant in the age of millennials, focusing on direct-to-consumer relationships and building lifestyle brands to stand out from the competition.
4. The Shifting Education Landscape: Millennials are seeking gigs rather than traditional jobs, prompting changes in the way education is approached and delivered.
5. The Gig Economy: Deep specialization is vital for success in the gig economy, with companies increasingly seeking out freelance specialists with unique skill sets.
6. The Rise of Collaborative Workspaces: Millennials are driving the growth of collaborative workspaces such as WeWork, which cater to freelancers and entrepreneurs.
7. The Future of Voice Technology: Voice technology is set to revolutionize the way we interact with brands, offering convenience and efficiency that will make it a dominant force in our daily lives.
8. The Future of Entertainment and Advertising: The industry will be shaped by tech giants like Google, Apple, Facebook, and Amazon, with addressable television and programmatic ads revolutionizing the way commercials are targeted to viewers.
9. The Power of Celebrity: Celebrities and influencers are becoming the new media networks, with the ability to drive consumer behavior and sell products through their personal brands.
10. The Future of Television: With the rise of voice technology and the influence of tech giants, television is set to become a giant, interactive iPad hanging on your wall, offering a more immersive and personalized viewing experience.
As the millennial generation continues to shape the future of work, technology, and entertainment, it is essential for businesses to embrace these changes and adapt to stay relevant in an ever-evolving world.
