In this episode of The Executive Innovation Show Podcast, Carrie Chitsey speaks with Matt Britton. Matt Britton is the author of Youth Nation, a best-selling book on building remarkable brands in a youth-driven culture. He is the CEO of Suzy.com and former CEO of agencies Crowdtap and MRY which sold to Publicis. 

Listen in as we discuss topics such as: 

• Matt and Carrie speak about the several large culture shifts that were led by Millennials. Hear the top legacies that can be contributed to Millennial behaviors. 

• With 75% of the workforce being made up by Millennials in 2020, discover the changes Matt believes will happen with the shift of Millennials being in the C-Suite. How will businesses align with the values and practices of Millennials? 

• What shifts in banking will we see with the rise in Millennials and Generation Z bank customers?As more technology companies like Google/Apple jump into the banking industry, Matt explains what he believes will be the future of financial services. 

• How has the importance and currency of time changed the way Millennial consumers operate? How is it driving other generations? 

• The patient experience within healthcare has driven the rise of 24-hour health clinics. Listen to find out other changes the new on-demand patient experience has created such as video telehealth and online appointments. 

• As Millennials become the largest demographic for new home purchases, they are buying expensive homes that are based in the city. This is pushing up rent for businesses, increasing home prices and pushing out Gen X/Boomers. Find out what trickle-down effects this will have on businesses and the future of cities. 

• Generation Z is supposed to be the first generation to bypass college and go straight into the workforce. Find out what’s next for America’s workforce. 

Keep up to date with Matt Britton and learn more about next-generation consumer insights and read his book, Youth Driven Culture.