PODCAST INTERVIEWS OF MATT BRITTON
Riding the Wave of Industry Evolution with Matt Britton at Suzy
In this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it.
Sima and Matt discuss:
– The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer.
– Generational changes that signal a greater willingness to implement digital tools.
– How failure to evolve is often the result of current leaders’ resistance to change.
– How AI will continue to shape the industry in new ways as technology improves.
– How to maintain research integrity and methodological fundamentals while also allowing space for industry evolution.
Matt’s startup experience demonstrates the delicate balancing act that current industry leaders must perform, avoiding the bleeding edge of innovation without being perceived as falling behind.
The Founder Podcast Interview With Matt Britton
Matt is a serial entrepreneur and hustler, getting his start at Boston University and becoming somewhat of a legend as a club promoter in the area. After building a reputation, he began to engage with local companies who wanted to advertise at his events and leverage his network of 75 college student promoters to help promote their businesses. That was the foundation for his first marketing agency, The Magma Group. After a couple of twists and turns and the dot com crash in the early 2000s, he ultimately started a second agency called Mr. Youth (which later rebranded to MRY), a full stack marketing agency and one of the first to run social marketing for big brands. As a part of MRY, he built software called CrowdTap to help manage and incentivize a massive network of college reps, not too unlike the network of college promoters he had built in his early days. CrowdTap was the foundation for the business he runs today called Suzy.
SiriusXM's Randi Zuckerberg Interviews Matt
Matt does a lightning fast and high energy interview with the great Randi Zuckerberg on SiriusXM’s Dot Complicated show. The interview covers everything from how hiring millennials is changing the workforce to the breakthrough work Matt is doing with Suxzy.
Millennials Aren’t Killing Business, Just Forcing it to Adapt w/ Matt Britton
Millennials.
Supposedly they’ve killed home ownership, departments stores, chain restaurants, and a whole host of other things. But what if they’re not killing the world? What if they’re just forcing it to adapt? Matt Britton was a guest on the Predicting the Turn podcast recently and had a few thoughts on Millennials and how businesses should be adapting in response.
One on One: Consumer Insights with Matt Britton
In this conversation with DMN editor-in-chief Kim Davis, Matt describes how consumer needs are now "driven from the sidewalk," and the importance of brands keeping their ears to the ground to understand consumer desires, which messages resonate, and whether brand safety issues are on the horizon.
Executive Innovation Show: Legacies of the Millennial Generation
In this episode of The Executive Innovation Show Podcast, Carrie Chitsey speaks with Matt Britton. Matt Britton is the author of Youth Nation, a best-selling book on building remarkable brands in a youth-driven culture. He is the CEO of Suzy.com and former CEO of agencies Crowdtap and MRY which sold to Publicis.
A Sharks Perspective With Matt Britton
Conversation with Matt Britton, the Founder & CEO at Suzy, a consumer intelligence platform, a speaker, author, and he’s a subject matter expert at youth demographics with Gen Y and Gen Z
Selling The First Facebook Ads
Matt Britton not only sold the first ads to and for Facebook, way back in 2004, he gives us a really insightful and, frankly, unbiased look at what Facebook was like as a company in its very earliest days.
Pivot, then scale with Matt Britton
Matt Britton talks to social media week about the origins of Suzy, the business impact of Gen Z, the social media marketing landscape, and the future of TV.
Interview w/ Ambition Today
Matt sat down with Kevin Siskar of ambition today to discuss Suzy and why brands need to become more consumer centric for the millennial generation
Matt Britton talks "Quality over Quantity"
Matt Britton discusses why quality of content will outweigh quantity as Social Media becomes “pay to play” as programmatic media takes hold of the advertising industry,
3 Lessons Learned From Pivoting A Product
Matt Britton speaks with the B2B growth podcast about the business reinvention process of pivoting Suzy.
How to Spin Out a Million $ SaaS Company
Mat Britton talks with Nathan Latka about his journey in spinning out Crowdtap from MRY, and then re-branding Crowdtap as SUZY.
All Business Podcast Interview: Jeffrey Hayzlett Interviews Matt
How to approach this generation. How to have power and influence unlike any other demographic in history. We're talking millennials and I'm talking about the author of the bestselling book, Youth Nation, Matt Britton, and he's right here on All Business with Jeffrey Hayzlett. Speaking about business, how about starting your own business, it's challenging. Dealing with millennials is challenging for some of us. But talk about investing in a liberty tax service franchise. Think about this. It makes perfect sense. The experience of a supportive team, access to a network of over four thousand offices, top-notch marketing materials. I'm telling you, I know the CMO personally and the whole marketing team there and they are awesome.
ABC Australia Interviews Matt On The Millennial Generation
Millennials have grown up with the Internet and they are intuitively different to previous generations, from the way they approach careers to pursuing relationships, success and finances. Matt Britton says businesses should consider 'shadow boards' of Millennials to help them cope with digital disruption.
