How to approach this generation. How to have power and influence unlike any other demographic in history. We're talking millennials and I'm talking about the author of the bestselling book, Youth Nation, Matt Britton, and he's right here on All Business with Jeffrey Hayzlett. Speaking about business, how about starting your own business, it's challenging. Dealing with millennials is challenging for some of us. But talk about investing in a liberty tax service franchise. Think about this. It makes perfect sense. The experience of a supportive team, access to a network of over four thousand offices, top-notch marketing materials. I'm telling you, I know the CMO personally and the whole marketing team there and they are awesome.

Millennials have grown up with the Internet and they are intuitively different to previous generations, from the way they approach careers to pursuing relationships, success and finances. Matt Britton says businesses should consider 'shadow boards' of Millennials to help them cope with digital disruption.

I invited Matt to Marketing Smarts to talk about his new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, and to share tips for marketing to Millennials.