Why Matt Britton Is Getting Into AI
Ad Agency covers the launch of Suzy and Matt’s decision to transition from Agency world to the wonderful world of SaaS!
Suzy: One Of Kevin Durant's Latest Investments
How social is driving the end of TV
TV will be a giant iPad on your wall
The Millennial Legacy: Transform Everything
10 Trends That CMOs Need To Watch For This Fall
How This Entrepreneur Went From Solopreneur to Employing More Than 500
DORM ROOMS GO TV-SET-FREE AS MILLENNIALS CHANGE THEIR HABITS
The college dorm room of today hasn't changed a lot from previous decades -- there are still the extra-long twin beds, the too-small closets, the questionable wall art and, of course, the hidden fake IDs. Yet one thing is conspicuously absent -- the TV set. A dozen years ago, kids were carting small or medium-size TVs into their new educational oases. Not this generation.
Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes
You Are What You Post: Tips From Millennials on How to Build Your Brand
In the book YouthNation: Building Remarkable Brands in a Youth-Driven Culture (Wiley, 2015,) author Matt Britton discusses what businesses need to be doing to adapt to the increasingly millennial marketplace. In the following edited excerpt, he offers tips for building out your social media presence--keeping in mind that people (and businesses) are what they post.
Spotlight on Matt Britton: How I Built a Youth Marketing Empire
Plugged into the Millennial Market. Matt Britton explains how millennials are changing the way we do business.
The rapid change in technology over the past decade has significantly disrupted the landscape of traditional marketing. Fueled by social media savvy, millennials have seized the reins of consumer power and content creation. Major media companies are still adapting to the changes in status quo while working to keep their brands attractive, relevant and profitable in an ever-changing environment.
Ad Industry Flocks To South Of France Seeking Inspiration, Innovation And Requisite Rose
Marketing shift seen for Millennial generation
To be sure, that generation has also been reshaped by nontech events. The class of 2015, for example, is an "innocence lost" generation forever changed by the sobering terrorist attacks of Sept. 11, 2001, and the economic recession at the end of the decade, said Matt Britton, Mr Youth founder and chief executive officer.