March 25, 2026

Will Consumers Pay for Generative AI Tools? Suzy Survey Indicates 37% of Users Would

A market research report from Suzy surveying 1,000 consumers about generative AI adoption. Key findings include that 35% of consumers are aware of AI tools, 37% of AI users would purchase tools like ChatGPT, and 78% would be upset losing access to these technologies.

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Will Consumers Pay for Generative AI Tools? Suzy Survey Indicates 37% of Users Would

AI is rewiring consumer behavior. The question is whether you're positioned to grow.

AI is rewiring consumer behavior.
The question is whether you're positioned to grow.