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March 25, 2026

Why Agency Vet Matt Britton Is Getting Out of Influencer Marketing and Into AI

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Matt Britton explains his strategic pivot from influencer marketing to consumer intelligence data. After rejoining Crowdtap as CEO, Britton realized the influencer space was saturated and shifted the company's focus to leverage its creator network for rapid consumer research and insights, eventually rebranding as Suzy to better serve enterprise brands seeking fast, actionable data.

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