US – Market research software company Suzy has generated $50m in a Series D funding round led by H.I.G Growth Partners, an affiliate of H.I.G Capital. The funding round takes the amount raised by Suzy to date up to $100m, and included investors Rho Capital Partners, Bertelsmann Digital Media Investments, Foundry Group, Triangle Peak Partners and North Atlantic Capital.

Suzy launched in 2018, and closed a $34m Series C funding round last autumn. The latest round of funding will support Suzy’s product offerings and expand its proprietary consumer panel.

The company will also further invest in sales and marketing. Eric Tencer, managing director of H.I.G Growth Partners, will join Suzy’s board of directors.

Randall Beard, an individual investor in the Series D round, will also lead Suzy’s newly-formed customer advisory board.

Beard previously served as the global president, chief executive and general manager of the Global Bases Business at Nielsen, and previously held senior executive appointments at Procter & Gamble and American Express.

Matt Britton, founder and chief executive of Suzy, said: “We have always believed that consumer centricity is at the heart of a successful strategy for any modern enterprise. Today’s businesses are no longer built from the mandates in the boardroom.”