AI Marketers Guild Interview
Matt Britton Matt Britton

AI Marketers Guild Interview

This blog post captures the essence and key insights from my conversation with David Berkowitz, emphasizing the strategic implications of AI in market research and the broader business context.

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AdWeek | Suzy’s Matt Britton On Weathering The Financial Storm
Matt Britton Matt Britton

AdWeek | Suzy’s Matt Britton On Weathering The Financial Storm

Matt Britton delves into the current financial environment and its impact on consumers. Britton discusses recent trends in the banking crisis, sheds light on how consumers feel in the current economy and shares insights on other macro-financial factors that are shaping consumer behavior.

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Suzy’s CEO Matt Britton shares how to reframe workplace expectations for a digital world
Matt Britton Matt Britton

Suzy’s CEO Matt Britton shares how to reframe workplace expectations for a digital world

The COVID-19 pandemic came quickly, and the safety of employees needed to come first before any business outcome.

With so much uncertainty surrounding the pandemic, Suzy, a consumer intelligence company, decided to close its office for the rest of 2020.

Reframing workplace expectations for a digital world As the world shifted to working remotely, many employees didn’t know what expectations were for working fully remote.

How late should they be expected to answer emails?

Giving back to the community Not only is Suzy aligning their internal strategy to allow their employees to succeed in a remote environment, but they’re also ensuring their local community is able to maintain a sense of normalcy during these hard times.

But now, you have to be more intentional about how you interact with coworkers, and for junior-level employees, it might not be as easy to get in front of the c-suite as it once was.

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LISTEN &amp; WATCH</a>Talking On-Demand Consumer Research With Suzy Founder &amp; CEO, Matt Britton
Matt Britton Matt Britton

LISTEN & WATCHTalking On-Demand Consumer Research With Suzy Founder & CEO, Matt Britton

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Millennials Are Not Killing Business But They Are Forcing It To Adapt
Industry Press Matt Britton Industry Press Matt Britton

Millennials Are Not Killing Business But They Are Forcing It To Adapt


For over two decades, Matt Britton has made his career by having his ear to the ground on what is happening on the sidewalks. With a belief that youth is not an age but an attitude, he thinks every business needs to realize that Millennials are going to be changing the world of business in unexpected ways. To learn more about this, Matt and I recently sat down to discuss the changes of being brought by a new generation of consumers.

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Suzy’s Matt Britton Says Millennials Are Just Getting Started
Matt Britton Matt Britton

Suzy’s Matt Britton Says Millennials Are Just Getting Started

While it may sting to hear it, Suzy’s founder and CEO Matt Britton is right: millennials, you’re not that young anymore.

But that absence of youth is important to note. Because while brands and marketers seem to use the term “millennials” interchangeably with “twentysomethings” or “youth,” the reality is that the oldest millennials are nearing forty. And marketing strategy has to evolve to understand that reality. As buying power in households prepares to shift hands from Gen X to this generation, how will marketers adapt?

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Digital 40 Over 40 2018
Matt Britton Matt Britton

Digital 40 Over 40 2018

Matt Britton was named to the Campaign Magazine 40 Over 40 list of progressive digital marketers.

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