Mark Zuckerberg Says ‘Superintelligence’ Is Imminent. What Is It?
“Meta’s announcement had us asking: How will this technology work? Who’s going to regulate it? And: What even is superintelligence?” write the Free Press editors.
Why Some Gen X and Millennials Might Be 'Generation Goonies' Instead
It's often said that Generation X (people born between 1965 and 1980) are the forgotten generation who don't get any attention. But that's about to change, as people are finally talking about Gen Xers and even giving the majority of them a new name.
It's not just any old name either, as a recent TikTok trend has seen many internet users rename Gen Xers to Generation Goonie instead. If you didn't already guess, it's after the iconic 1985 movie, The Goonies, about a group of kids setting out on an adventure to find long-lost pirate treasure (naturally).
The idea is that those who were born between 1970 and 1985—the first millennials were born in 1981, so elder millennials just make the cut too—might actually be Generation Goonie because they grew up in a very specific way. Just like the characters from The Goonies, they had freedom and a sense of adventure you just can't find in today's world.
Consumer market expert Matt Britton told Newsweek that he thinks this definition "is spot on" because Gen Xers (or Gen Goonie) spent so much of their time outdoors, and there was a real sense of community. Not to mention, it also helped that there was far less parental supervision back then.
The Software Report Names Matt Britton A Top 50 Software CEO Of 2024
NYT Best-Selling Author Matt Britton To Talk AI At Forecast 2025
Renowned consumer behavior expert and CEO of Suzy, Matt Britton, has been announced as a featured speaker at this year’s Forecast 2025 conference, presented by Radio Ink and Radio + Television Business Report at the Harvard Club of New York City.
NYT Best-Selling Author Matt Britton To Talk AI At Forecast 2025
Renowned consumer behavior expert and CEO of Suzy, Matt Britton, has been announced as a featured speaker at this year’s Forecast 2025 conference, presented by Radio Ink and Radio + Television Business Report at the Harvard Club of New York City.
AI Marketers Guild Interview
This blog post captures the essence and key insights from my conversation with David Berkowitz, emphasizing the strategic implications of AI in market research and the broader business context.
Suzy's 'The Speed of Culture' Podcast and ADWEEK Renew Partnership Through 2026
Innovator Insights: Suzy’s Matt Britton
AdWeek | Suzy’s Matt Britton On Weathering The Financial Storm
Matt Britton delves into the current financial environment and its impact on consumers. Britton discusses recent trends in the banking crisis, sheds light on how consumers feel in the current economy and shares insights on other macro-financial factors that are shaping consumer behavior.
Will Consumers Pay for Generative AI Tools? Suzy Survey Indicates 37% of Users Would
Suzy’s CEO Matt Britton shares how to reframe workplace expectations for a digital world
The COVID-19 pandemic came quickly, and the safety of employees needed to come first before any business outcome.
With so much uncertainty surrounding the pandemic, Suzy, a consumer intelligence company, decided to close its office for the rest of 2020.
Reframing workplace expectations for a digital world As the world shifted to working remotely, many employees didn’t know what expectations were for working fully remote.
How late should they be expected to answer emails?
Giving back to the community Not only is Suzy aligning their internal strategy to allow their employees to succeed in a remote environment, but they’re also ensuring their local community is able to maintain a sense of normalcy during these hard times.
But now, you have to be more intentional about how you interact with coworkers, and for junior-level employees, it might not be as easy to get in front of the c-suite as it once was.
Zooming In On...Matt Britton, founder and CEO of Suzy
New Normal, New Consumers
Our Founders: Matt Britton, Founder & CEO of Suzy
Suzy Nabs Another $50M for its On-Demand Market Research Platform
SUZY RAISES $50M IN SERIES D FUNDING ROUND
LISTEN & WATCHTalking On-Demand Consumer Research With Suzy Founder & CEO, Matt Britton
Vignettes from Borrell Miami: Of a certain virus, a certain generation and … general uncertainty
Gen Z’s Written a New American Dream, and Brands Can’t Risk Missing Out
Millennials Are Not Killing Business But They Are Forcing It To Adapt
For over two decades, Matt Britton has made his career by having his ear to the ground on what is happening on the sidewalks. With a belief that youth is not an age but an attitude, he thinks every business needs to realize that Millennials are going to be changing the world of business in unexpected ways. To learn more about this, Matt and I recently sat down to discuss the changes of being brought by a new generation of consumers.