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The Blog

Insights on AI,
Culture & What's Next

The latest thinking from Matt Britton on artificial intelligence, generational shifts, and what's next for brands navigating an era of unprecedented change.

The Questions a Keynote Audience Asks When the Slides Stop: Matt Britton on AI, Jobs, Consent, and Who Gets a Vote

AI
May 29, 2026

When Matt Britton closed his virtual keynote to OACUHO, the Ontario Association of College and University Housing Officers, the prepared material covered familiar ground for anyone who has seen him on stage: the AI value chain, the exponential pace of model improvement, the end of the knowledge economy. But the most revealing part of the session was not scripted. It came in the final stretch, when a room of higher-education professionals, people whose job is to steward students and, in several cases, Indigenous land, pushed back.

The AI Adoption Gap Is Real: What the May 2026 Census Data Reveals About U.S. Business

AI
May 26, 2026

The Census Bureau's May 2026 data is the clearest evidence yet that the AI adoption gap is widening, not closing. Enterprise leaders who frame AI as a 2027 strategic priority are already a year behind their peer set. The companies expanding their AI footprint right now are doing it because the cost of waiting is starting to show up in productivity metrics, talent retention, and competitive positioning.

Target's $5 Billion Bet: Why the Struggling Retailer Is Going All-In on Stores

Consumer Trends
May 19, 2026

Target is pouring $5 billion into physical stores and poaching Walmart's supply chain talent as traffic declines for the fourth straight quarter. The strategy reveals a new playbook for second-place retailers.

When AI Works Too Well: Uber's Budget Blowout Exposes Enterprise AI's Hidden Cost Crisis

AI
May 17, 2026

Uber burned through its entire 2026 AI budget in four months as Claude Code adoption soared, exposing a fundamental flaw in how enterprises budget for consumption-based AI tools.

When AI Becomes the Default Teacher: A Reckoning for Parents and Business Leaders

AI
May 13, 2026

A recent panel discussion hosted by On_Discourse founder Toby Daniels brought together Matt Britton, founder and CEO of Suzy and bestselling author of Generation AI, alongside fellow operators and parents Michael Ventura and Katia Beauchamp. The conversation was framed not as another AI optimism panel, but as what Daniels called "a reckoning." The question on the table was uncomfortable for any leader who has spent the past two years championing AI adoption: what are we actually optimizing for, and at what cost to the next generation?

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