How the "Barbell Economy" Influences the Millennial Generation
Millennials, who are only now entering the workforce, are being profoundly affected by the "barbell economy." Millennials can respond to these issues and secure their financial futures by putting an emphasis on education, entrepreneurship, budgeting and saving, community participation, and investment.
Millennial Expert Matt Britton w/ Riveting Sao Paulo Keynote
Matt Britton delivered his latest talk "Millennials Aren't Kids Anymore They Are Your Most Important Customer" at the 2019 Universo Totvs Conference In Sao Paulo Brazil
As the business world seemingly begins to look past the Millennial Generation in favor of Generation Z keynote speaker Britton reminded the audience of nearly 10,000 that the impact of Gen Y (Millennials) may just be getting started as they begin to enter the C-Suite Of Fortune 500 companies and become the head decision makers in household buying decisions on everything from CPGs to automobiles.
How I Evolved Into A Top Keynote Speaker
I often get asked a wide range of questions after I come off stage from my keynote appearances around the world. In connecting with other top business speakers here are some common themes on how the most prominent speakers rose to the top
The Gen 2020 Y Brand Quadrant
In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:
Am I value OR am I luxury?
Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?
Millennial Ideals Transcend All Ages
The core parent, the core CMO of the household, the future CEO of the enterprise is millennials, and that's a big deal.
Millennials Choose Experiences Over Classic Big Ticket Items
The principles of YOUTHNATION is that millennial ideals now a transcends all ages. There is a clear a restacking of the deck of what these consumers think is most important and it impacts how they spend their money and their time.
Don't be a Mr. Big
When I was just starting out with my agency back in 2002 there was one cold February morning when I had hopped on a 5am flight for my first big meeting with a major CPG in the Midwest. After 100 emails and cold calls it was finally on….
Education Needs to Be Reinvented For Generation Z
Education is in dire need of reinvention. As Gen Y takes hold in the C-Suite there will be a growing need for new workforce entrants with deep skill sets in arts and sciences.
#Millennials #Workplace #Future Of Work
Millennial Activism - Empowered Through Technology
Technology has empowered America’s youth to become activists and change the future of business and society from the sidewalks rather than the boardrooms.
Why Hardware Will Win In 2020
As hardware companies start to take over the last mile of Millennial homes through a litany of smart devices, hardware companies will begin to make a comeback in their dominance of the home.
Kids are Driving Household Purchasing Decisions
With tools like YouTube, Gen Z is gaining brand preferences and buying sophistication at an early age giving the kids in the household more buying influence that at any other point in history.
Why 5G Will Spark The New Technological Revolution
What if I told you, during the Industrial Revolution that in the span of 10 years there was 100 to 1000 times more oil readily available? How quickly would the Industrial Revolution have expanded? Well, that's actually what's about to happen with 5G. Because what 5G is about to do with data is take an average download speed of 15 megabytes a second to 1-10 gigabytes per second, and that's going to be starting to roll out around the world later this year.
Amazon's Bet On Ubiquity Over Brand Equity
If you try to order batteries over Alexa, it's going to sell you Amazon Basics batteries. It's not going to sell you Duracell or Energizer because they're betting that the ease and ubiquity of ordering without ever pulling a phone out of your pocket trumps the value of a multibillion dollar brand and you know what they may be right. I'd rather order from this device versus having to look up a brand, even having to pick up my phone.
How CPG Companies Can Innovate For Gen Y
America's largest manufacturers of consumer packaged goods (CPG) like Procter & Gamble are at a real crossroads. After decades of success based on powerful grocery and big box distribution the category now needs to react to the disruptive growth of Amazon within low involvement categories.