The principles of YOUTHNATION is that millennial ideals now a transcends all ages. There is a clear a restacking of the deck of what these consumers think is most important and it impacts how they spend their money and their time.

When I was just starting out with my agency back in 2002 there was one cold February morning when I had hopped on a 5am flight for my first big meeting with a major CPG in the Midwest. After 100 emails and cold calls it was finally on….

Education is in dire need of reinvention. As Gen Y takes hold in the C-Suite there will be a growing need for new workforce entrants with deep skill sets in arts and sciences.

#Millennials #Workplace #Future Of Work

Technology has empowered America’s youth to become activists and change the future of business and society from the sidewalks rather than the boardrooms.

As hardware companies start to take over the last mile of Millennial homes through a litany of smart devices, hardware companies will begin to make a comeback in their dominance of the home.

With tools like YouTube, Gen Z is gaining brand preferences and buying sophistication at an early age giving the kids in the household more buying influence that at any other point in history.

What if I told you, during the Industrial Revolution that in the span of 10 years there was 100 to 1000 times more oil readily available? How quickly would the Industrial Revolution have expanded? Well, that's actually what's about to happen with 5G. Because what 5G is about to do with data is take an average download speed of 15 megabytes a second to 1-10 gigabytes per second, and that's going to be starting to roll out around the world later this year.

If you try to order batteries over Alexa, it's going to sell you Amazon Basics batteries. It's not going to sell you Duracell or Energizer because they're betting that the ease and ubiquity of ordering without ever pulling a phone out of your pocket trumps the value of a multibillion dollar brand and you know what they may be right. I'd rather order from this device versus having to look up a brand, even having to pick up my phone.

America's largest manufacturers of consumer packaged goods (CPG) like Procter & Gamble are at a real crossroads. After decades of success based on powerful grocery and big box distribution the category now needs to react to the disruptive growth of Amazon within low involvement categories.

Are Super Bowl ads worth it?

The current U.S. administration is on a relentless path to deregulate many industries. It’s causing a big impact on many industries .. but deregulation of the financial services industry will likely create the largest impact.. and soon.