In October 2025, futurist and entrepreneur Matt Britton delivered a powerful keynote for Transfr, the New York–based edtech startup pioneering VR career training. Drawing from his bestselling book Generation AI, Britton explored how artificial intelligence and Generation Alpha will redefine education, creativity, and the future of work. He explained why the AI generation—today’s children who will never know a world without intelligent machines—demands a complete shift from memorization to problem-solving, creativity, and human judgment.

Through vivid examples and personal stories, Britton showed how AI is accelerating faster than any technology in history, creating both opportunity and responsibility for educators, businesses, and learners. His message to the Transfr audience was clear: the winners in the AI economy will be those who embrace curiosity, adaptability, and emotional intelligence.

This keynote recap unpacks Britton’s insights on AI-driven education, the rise of autonomous agents, and how platforms like Transfr’s immersive VR training can prepare future generations for a world where humans and machines learn—and work—side by side.

Artificial Intelligence (AI) is not coming—it’s already here. And it’s moving faster than any technology in history. At Beyond the Black in Las Vegas, I had the privilege of addressing thousands of finance professionals about how AI is transforming the industry and what leaders must do to futureproof finance in this new era.

For two decades, I’ve advised global brands on how to adapt to generational shifts and emerging technologies. When I started, it was about Millennials—the first generation raised with the internet at home. Then came Gen Z—the iPhone generation—whose phones became appendages to their bodies and rewired culture. Now, a new generation is arriving: Generation Alpha, the AI generation.

But this conversation isn’t just about the next wave of consumers. It’s about how finance leaders today can harness AI to automate processes, unlock growth, and ensure they’re not left behind.

At the 2025 AMA Virtual AI Summit, I delivered one clear message: AI isn’t a tool — it’s a total reset. From Gen Alpha’s AI-native mindset to the collapse of demographic targeting, marketers must evolve or become obsolete. The future belongs to those who ask smarter questions, move at the speed of culture, and turn intelligence into action.

Join us in this compelling episode of the Marketers Debrief podcast, where we delve into the future of consumer engagement with marketing expert Matt Britton. Discover how the landscape is shifting from long-form content to the bite-sized, snackable media that audiences crave today. Learn about the transformative role of artificial intelligence in crafting personalized consumer experiences and how tools like Gong are revolutionizing B2B strategies by analyzing customer conversations for market insights. Matt Britton shares his expertise on the importance of building genuine emotional connections with consumers, focusing on delivering true value beyond storytelling.

In our conversation, we explore the cultural shift required within organizations to embrace AI, empowering teams to drive SEO, advertising, and product development. We also discuss the rising influence of Gen Z as decision-makers and the strategic flexibility needed in marketing budgets to link efforts directly to business outcomes. As CFOs increasingly evaluate marketing's impact on profitability, understanding these dynamics is crucial for securing vital resources. Don't miss this insightful discussion that offers a fresh perspective on navigating the evolving marketing landscape with AI and creativity at the forefront.