In my recent conversation with Rustam Dastoor, the EVP of Marketing and Communications for MasterCard in the Americas, I was reminded that timeless ideas in marketing don’t die—they evolve. The “Priceless” campaign, launched in 1997, remains one of the most enduring brand platforms in history. Yet what struck me most wasn’t its longevity—it was its continued relevance in a world defined by AI, data, and ever-shorter attention spans.

Big Tech layoffs mark the beginning of a new era. Matt Britton, author of Generation AI, explains why automation is replacing deterministic work—and how critical thinkers, creators, and problem solvers will define the workforce of the future.

The intersection of business, technology, and culture took center stage at the recent launch party for Matt Britton's groundbreaking new book, Generation AI. The event featured an engaging dialogue between Matt Britton, CEO of Suzy and renowned Millennial and Gen Z expert, and Michael Kassan, Founder and CEO of MediaLink and an influential figure in advertising and marketing. Their discussion unpacked critical insights into artificial intelligence, the shifting consumer landscape, and strategies for thriving in an AI-driven future.

Lenny Murphy chats with Suzy CEO Matt Britton about his journey from agency founder to insights tech pioneer. Matt shares how a bold pivot turned a struggling company into a research powerhouse, why blending storytelling with data drives Suzy’s success, and how AI—especially voice tech—is reshaping the future of insights. He also teases his new book Generation AI, exploring how Gen Alpha will transform business and culture.

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