Generation Goonie" perfectly captures what it meant to grow up Gen X — analog, unsupervised, and grounded in real-world connection. We weren’t raised on likes or location sharing. We learned independence on bikes, not apps. That upbringing gave us resilience most don’t credit us for — and in today’s hyper-digital world, that mindset is our edge.

The core parent, the core CMO of the household, the future CEO of the enterprise is millennials, and that's a big deal.

The principles of YOUTHNATION is that millennial ideals now a transcends all ages. There is a clear a restacking of the deck of what these consumers think is most important and it impacts how they spend their money and their time.

Education is in dire need of reinvention. As Gen Y takes hold in the C-Suite there will be a growing need for new workforce entrants with deep skill sets in arts and sciences.

#Millennials #Workplace #Future Of Work

Technology has empowered America’s youth to become activists and change the future of business and society from the sidewalks rather than the boardrooms.

As our economy continues to evolve heading into 2020 it’s clear that in order for brands to be successful, consumers need to be targeted at either the high end or low end.