The AI Search Revolution: Why 60% of Consumers Are Already Choosing ChatGPT Over Google And What It Means for the Future of Your Brand

Matt Britton breaks down the biggest shift in consumer behavior since the invention of Google. Over 60% of people now use ChatGPT instead of traditional search — and this changes everything about how brands get discovered.

We’re entering the era of GEO (Generative Engine Optimization), where AI models — not search engines — decide which brands get recommended. Matt explains why specificity, structured content, and contextual relevance now determine whether your brand shows up in AI-generated answers…or disappears entirely.