Everyday MBA Interviews Youthnation with Matt Britton
You Are What You Post: Tips From Millennials on How to Build Your Brand
In the book YouthNation: Building Remarkable Brands in a Youth-Driven Culture (Wiley, 2015,) author Matt Britton discusses what businesses need to be doing to adapt to the increasingly millennial marketplace. In the following edited excerpt, he offers tips for building out your social media presence--keeping in mind that people (and businesses) are what they post.
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The Brainfluence Podcast: Selling To Millennials With Matt Britton
Our special guest this week is Matt Britton. Matt is the founder and CEO of New York-based MRY (formerly Mr Youth), a social media and youth marketing agency. Matt started MRY as a one-man startup and now employs over 600 people worldwid
Why Millennials Ignore Your Marketing (and How to Fix That)
I invited Matt to Marketing Smarts to talk about his new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, and to share tips for marketing to Millennials.
Plugged into the Millennial Market. Matt Britton explains how millennials are changing the way we do business.
The rapid change in technology over the past decade has significantly disrupted the landscape of traditional marketing. Fueled by social media savvy, millennials have seized the reins of consumer power and content creation. Major media companies are still adapting to the changes in status quo while working to keep their brands attractive, relevant and profitable in an ever-changing environment.
The Marketing Book podcast Interviews Matt britton on YouthNation
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Marketing shift seen for Millennial generation
To be sure, that generation has also been reshaped by nontech events. The class of 2015, for example, is an innocence lost generation forever changed by the sobering terrorist attacks of Sept. 11, 2001, and the economic recession at the end of the decade, said Matt Britton, Mr Youth founder and chief executive officer.