Dr. Marcus Collins, chief strategy officer at Wieden+Kennedy, on how people make meaning through culture
In the latest episode of The Speed of Culture podcast, Dr. Marcus Collins joins Matt Britton to discuss how brands propagate, how people make meaning through culture and his personal journey from an engineer to the CSO of a global advertising agency.
How Powerful Insights Beat Shiny Tactics with Gayle Troberman, CMO of iHeartMedia
In today’s episode of The Speed of Culture, Matt Britton talks to Gayle Troberman, chief marketing officer at iHeartMedia, about the growth of audio content and the power of consumer insights along with how marketers can leverage both.
Don't be a Mr. Big
When I was just starting out with my agency back in 2002 there was one cold February morning when I had hopped on a 5am flight for my first big meeting with a major CPG in the Midwest. After 100 emails and cold calls it was finally on….