Live At SAP FKOM Conference | Barcelona Spain | January 2019

Matt delivered his largest keynote to date at the SAP FKOM Summit in Barcelona Spain. In this 30 minute comprehensive talk he deliver a global outlook on the impact of millennials on culture, society, and business.

TLDR: The tech-savvy nature and prioritization of experiences over possessions of millennials are driving changes in the way companies operate in the digital era, with a focus on personal branding, mobility options, and the importance of innovation and sophisticated platforms to avoid disruption.

1. 👥 Millennials are the first generation to grow up with the internet, and their tech-savvy nature will impact the way companies operate in the digital era.

2. 🔥 Burning Man is a unique festival where people disconnect from technology, embrace a cashless society, and pursue experiences as the new status symbol.

3. 📷 People in Russia are paying to take photos in grounded private jets as a new status symbol, similar to young people buying expensive ice cream to showcase on social media.

4. 📸 The Museum of Ice Cream and other shareable experiences are driving a resurgence in personal branding and travel.

5. 💼 Millennials prioritize experiences over possessions, leading to a rise in remote work and mobility options, micro apartments, and service vacation era companies like Glam Squad and Wag.

6. 👕 💻 Apparel and CPG companies are feeling the pressure to adapt to changing retail habits and the rise of brandless products, with subscription services and innovation being key to survival.

7. 💰 Companies must choose between luxury or value to drive growth in a market where the middle class is eroding and technology is causing differentiation.

8. 📈 Companies need sophisticated platforms to evolve their business and avoid disruption with the rise of 5G technology and the importance of first-party data.