The Future of TV Advertising: Insights from Jon Steinlauf, Chief U.S. Advertising Sales Officer at Warner Bros. Discovery

In a recent episode of The Speed of Culture podcast, Jon Steinlauf, Chief U.S. Advertising Sales Officer at Warner Bros. Discovery, discusses the evolving landscape of TV advertising. From the importance of targeting and addressability in streaming to the enduring role of sports in linear TV, Jon shares valuable insights on current trends and future directions. Learn how Warner Bros. Discovery is leveraging its extensive portfolio to create innovative advertising opportunities and navigate the rapidly changing media environment. Discover strategies for brands to thrive in this dynamic industry.