The Future of Streaming and Media: Insights from Romina Rosado, EVP and GM of Streaming at Telemundo, on The Speed of Culture Podcast
In the latest episode of The Speed of Culture podcast, hosted by Matt Britton, Romina Rosado, Executive Vice President and GM of Streaming at Telemundo, shares her expertise on the evolving landscape of media and entertainment. Rosado delves into the unique characteristics of the U.S. Hispanic audience, the future of streaming, and strategic decisions shaping the industry. She discusses the importance of personalization, leveraging data to understand audience preferences, and the critical role of live and interactive content. For brands aiming to stay ahead in the digital age, Rosado’s insights offer valuable guidance on innovation, adaptability, and engaging diverse audiences.
The Future of TV Advertising: Insights from Jon Steinlauf, Chief U.S. Advertising Sales Officer at Warner Bros. Discovery
In a recent episode of The Speed of Culture podcast, Jon Steinlauf, Chief U.S. Advertising Sales Officer at Warner Bros. Discovery, discusses the evolving landscape of TV advertising. From the importance of targeting and addressability in streaming to the enduring role of sports in linear TV, Jon shares valuable insights on current trends and future directions. Learn how Warner Bros. Discovery is leveraging its extensive portfolio to create innovative advertising opportunities and navigate the rapidly changing media environment. Discover strategies for brands to thrive in this dynamic industry.