How Burger King is Using AI to Engage Customers: Insights from CMO Patrick O'Toole on The Speed of Culture Podcast

In a recent episode of The Speed of Culture podcast, Patrick O'Toole, Chief Marketing Officer of Burger King, shares how the iconic brand is leveraging AI to enhance customer engagement. Discussing the innovative "Million Dollar Whopper Contest," O'Toole highlights how AI technology allows consumers to create and visualize their unique Whopper creations, boosting brand interaction. He also reflects on his extensive experience at PepsiCo and the importance of integrating digital transformation into core marketing strategies. For brands aiming to stay ahead in the digital age, O'Toole’s insights provide valuable guidance on utilizing AI, personalization, and data-driven marketing to drive growth and customer satisfaction.