The Blueprint of HP's Marketing Strategy: Insights from John Koller, Global CMO of Print Digital Subscriptions at HP
In a recent episode of The Speed of Culture podcast, John Koller, Global CMO of Print Digital Subscriptions at HP, discusses the evolving landscape of marketing. With a diverse background in sports, gaming, and tech, John shares how HP is navigating the decline in traditional printing by leveraging its brand strength and exploring new opportunities in subscriptions and digital services. Discover how HP is using advanced technologies like AI to enhance marketing strategies and improve customer experiences. Learn about the future of HP's marketing efforts and the trends shaping the industry.
Democratizing Technology for All with Emily Ketchen, Global VP and CMO of Intelligent Devices Group and International Markets at Lenovo
Emily Ketchen, Global VP and CMO of Intelligent Devices Group and International Markets at Lenovo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Lenovo’s brand vision and mission to democratize smarter technology for all. Emily also shares insights on how tech companies must adapt to engage Millennials and Gen Z, how marketers can leverage the power of AI responsibly, and the importance of advocating for diversity and inclusion of women in the technology landscape.
LG Ad Solutions CMO Tony Marlow on the marketing benefits of the move from traditional to connected TV
In this episode of The Speed of Culture podcast, Tony Marlow, chief marketing officer at LG Ad Solutions, joins Suzy founder and CEO Matt Britton to discuss the “big shift” from traditional television to connected TV, and from subscription to ad-supported models.