The Future Belongs to the AI-Native Generation: Lessons from the Opkalla Summit 2025
Matt Britton Matt Britton

The Future Belongs to the AI-Native Generation: Lessons from the Opkalla Summit 2025

In October 2025, at the Opkalla Summit in Charlotte, I delivered a keynote on the accelerating collision between artificial intelligence, consumer behavior, and human potential.

The response was electric — not because I said what everyone wanted to hear, but because the truth about the future of business, work, and creativity is both thrilling and deeply uncomfortable.

We’ve officially entered the Age of Intelligence. Every company, every leader, every industry will be redefined by it. The organizations that win in this era will be those that stop viewing AI as a “tool” and start understanding it as a force multiplier for human imagination, speed, and empathy.

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AI & The 2026 New Consumer A To Z
Matt Britton Matt Britton

AI & The 2026 New Consumer A To Z

In his August 2025 keynote at Tapestry HQ in New York City, consumer trend expert and Suzy CEO Matt Britton unveiled his A-to-Z Playbook for navigating the AI era. Drawing parallels between today’s AI boom and the dot-com revolution, Britton shared actionable strategies for future proofing your career and business — from harnessing proprietary data and building AI agents to understanding Gen Alpha, the barbell economy, and the skills that will define the future of work.

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