The AI Revolution: Key Insights from Matt Britton's Keynote at the Canadian Music Conference 2024

In June 2024, Matt Britton delivered a powerful keynote at the Canadian Music Conference in Toronto, highlighting the transformative impact of AI on the audio industry. Britton, a renowned expert in understanding new consumer dynamics, emphasized that AI's rapid advancements and accessibility mark a new paradigm in technology. Key points included the AI value chain, practical applications for businesses, and the enduring appeal of traditional radio among Gen Z listeners. Britton urged businesses to adopt AI, focus on ethical usage, and integrate AI into their products to stay competitive. Embracing AI, he concluded, is essential for future success.