Millennials have grown up with the Internet and they are intuitively different to previous generations, from the way they approach careers to pursuing relationships, success and finances. Matt Britton says businesses should consider 'shadow boards' of Millennials to help them cope with digital disruption.

I invited Matt to Marketing Smarts to talk about his new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, and to share tips for marketing to Millennials.