Matt Britton is a trailblazer who’s made a career out of understanding what’s next—especially when it comes to youth culture, digital behavior, and the future of brands. He believes, “Culture moves faster than companies can keep up. If you want to lead, you have to stop reacting and start anticipating.” In this episode, Matt breaks down what it takes to stay relevant in a world of constant disruption. He dives into generational shifts, how AI and automation are changing consumer expectations, and why Gen Z is rewriting the rules of brand loyalty. Matt encourages leaders to stop looking backward and start building for what’s coming. “It needs leaders who are willing to reinvent before they’re forced to.” He says.