Why Some Gen X and Millennials Might Be 'Generation Goonies' Instead
Matt Britton Matt Britton

Why Some Gen X and Millennials Might Be 'Generation Goonies' Instead

It's often said that Generation X (people born between 1965 and 1980) are the forgotten generation who don't get any attention. But that's about to change, as people are finally talking about Gen Xers and even giving the majority of them a new name.

It's not just any old name either, as a recent TikTok trend has seen many internet users rename Gen Xers to Generation Goonie instead. If you didn't already guess, it's after the iconic 1985 movie, The Goonies, about a group of kids setting out on an adventure to find long-lost pirate treasure (naturally).

The idea is that those who were born between 1970 and 1985—the first millennials were born in 1981, so elder millennials just make the cut too—might actually be Generation Goonie because they grew up in a very specific way. Just like the characters from The Goonies, they had freedom and a sense of adventure you just can't find in today's world.

Consumer market expert Matt Britton told Newsweek that he thinks this definition "is spot on" because Gen Xers (or Gen Goonie) spent so much of their time outdoors, and there was a real sense of community. Not to mention, it also helped that there was far less parental supervision back then.

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Digital 40 Over 40 2018
Matt Britton Matt Britton

Digital 40 Over 40 2018

Matt Britton was named to the Campaign Magazine 40 Over 40 list of progressive digital marketers.

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You Are What You Post: Tips From Millennials on How to Build Your Brand
Matt Britton Matt Britton

You Are What You Post: Tips From Millennials on How to Build Your Brand

In the book YouthNation: Building Remarkable Brands in a Youth-Driven Culture (Wiley, 2015,) author Matt Britton discusses what businesses need to be doing to adapt to the increasingly millennial marketplace. In the following edited excerpt, he offers tips for building out your social media presence--keeping in mind that people (and businesses) are what they post.

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