Suzy’s CEO Matt Britton shares how to reframe workplace expectations for a digital world
The COVID-19 pandemic came quickly, and the safety of employees needed to come first before any business outcome.
With so much uncertainty surrounding the pandemic, Suzy, a consumer intelligence company, decided to close its office for the rest of 2020.
Reframing workplace expectations for a digital world As the world shifted to working remotely, many employees didn’t know what expectations were for working fully remote.
How late should they be expected to answer emails?
Giving back to the community Not only is Suzy aligning their internal strategy to allow their employees to succeed in a remote environment, but they’re also ensuring their local community is able to maintain a sense of normalcy during these hard times.
But now, you have to be more intentional about how you interact with coworkers, and for junior-level employees, it might not be as easy to get in front of the c-suite as it once was.
You Are What You Post: Tips From Millennials on How to Build Your Brand
In the book YouthNation: Building Remarkable Brands in a Youth-Driven Culture (Wiley, 2015,) author Matt Britton discusses what businesses need to be doing to adapt to the increasingly millennial marketplace. In the following edited excerpt, he offers tips for building out your social media presence--keeping in mind that people (and businesses) are what they post.
Plugged into the Millennial Market. Matt Britton explains how millennials are changing the way we do business.
The rapid change in technology over the past decade has significantly disrupted the landscape of traditional marketing. Fueled by social media savvy, millennials have seized the reins of consumer power and content creation. Major media companies are still adapting to the changes in status quo while working to keep their brands attractive, relevant and profitable in an ever-changing environment.