Meet Suzy: Crowd Intelligence Platform
A story on the launch of marketing intelligence software Suzy founded by entrepreneur Matt Britton
Digital 40 Over 40 2018
Matt Britton was named to the Campaign Magazine 40 Over 40 list of progressive digital marketers.
Why Matt Britton Is Getting Into AI
Ad Agency covers the launch of Suzy and Matt’s decision to transition from Agency world to the wonderful world of SaaS!
How social is driving the end of TV
TV will be a giant iPad on your wall
DORM ROOMS GO TV-SET-FREE AS MILLENNIALS CHANGE THEIR HABITS
The college dorm room of today hasn't changed a lot from previous decades -- there are still the extra-long twin beds, the too-small closets, the questionable wall art and, of course, the hidden fake IDs. Yet one thing is conspicuously absent -- the TV set. A dozen years ago, kids were carting small or medium-size TVs into their new educational oases. Not this generation.
You Are What You Post: Tips From Millennials on How to Build Your Brand
In the book YouthNation: Building Remarkable Brands in a Youth-Driven Culture (Wiley, 2015,) author Matt Britton discusses what businesses need to be doing to adapt to the increasingly millennial marketplace. In the following edited excerpt, he offers tips for building out your social media presence--keeping in mind that people (and businesses) are what they post.
Marketing shift seen for Millennial generation
To be sure, that generation has also been reshaped by nontech events. The class of 2015, for example, is an "innocence lost" generation forever changed by the sobering terrorist attacks of Sept. 11, 2001, and the economic recession at the end of the decade, said Matt Britton, Mr Youth founder and chief executive officer.