DORM ROOMS GO TV-SET-FREE AS MILLENNIALS CHANGE THEIR HABITS
The college dorm room of today hasn't changed a lot from previous decades -- there are still the extra-long twin beds, the too-small closets, the questionable wall art and, of course, the hidden fake IDs. Yet one thing is conspicuously absent -- the TV set. A dozen years ago, kids were carting small or medium-size TVs into their new educational oases. Not this generation.
You Are What You Post: Tips From Millennials on How to Build Your Brand
In the book YouthNation: Building Remarkable Brands in a Youth-Driven Culture (Wiley, 2015,) author Matt Britton discusses what businesses need to be doing to adapt to the increasingly millennial marketplace. In the following edited excerpt, he offers tips for building out your social media presence--keeping in mind that people (and businesses) are what they post.