Renowned author and entrepreneur Matt Britton, a New York Times best-seller, is set to present at Forecast 2025, one of the broadcasting industry's most influential conferences. Scheduled for November 15, 2024, in New York City, Britton will dive into the transformative impact of artificial intelligence (AI) on media, advertising, and consumer behavior.

With a focus on how AI reshapes the ways brands engage audiences, Britton will explore the future of broadcast media and advertising in a rapidly evolving technological landscape. Known for his insights into consumer trends and the digital economy, he will bring his expertise to discuss how broadcasters can harness AI to stay competitive and relevant in the age of hyper-personalization and data-driven marketing.

As a seasoned speaker and expert on the "new consumer," Britton's session promises to offer actionable strategies and forward-thinking perspectives for media executives looking to adapt to the AI revolution.

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