Always Play Boldly: What Mastercard’s Priceless Legacy Teaches Us About the Future Consumer

In my recent conversation with Rustam Dastoor, the EVP of Marketing and Communications for MasterCard in the Americas, I was reminded that timeless ideas in marketing don’t die—they evolve. The “Priceless” campaign, launched in 1997, remains one of the most enduring brand platforms in history. Yet what struck me most wasn’t its longevity—it was its continued relevance in a world defined by AI, data, and ever-shorter attention spans.