Live at CES, I sat down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at LEGO Group, to unpack LEGO Smart Play—a new system that adds responsiveness, sound, light, and physical feedback to the LEGO brick universe without abandoning what made LEGO iconic in the first place.

What does it take to steward one of America’s most beloved—and scrutinized—brands through an era of cultural transformation? That’s the question I tackled with Tim Ellis, Executive Vice President and Chief Marketing Officer of the National Football League, during a live episode of The Speed of Culture podcast at the POSSIBLE Conference in Miami.